Raising the profile of the sports and play industry

  • Posted on Apr 25, 2017
  • Blog

Why we’re re-branding

Across the UK, there are businesses in the sports and play sector doing great things. The sports and play industry is vital to the British economy and these businesses are at the heart of one of the most vibrant, innovative and creative industries we have.

As the UK’s federation overseeing the sector, we represent a wide variety of businesses, from start-ups to the big-name brands. We promote and support over 500 manufacturers and distributers of sports and play goods.

With almost 100 years as the industry experts, we want to ensure that we are the voice of the industry – your voice.  We want to do more. As a new political and economic landscape unfolds post-Brexit and with the forthcoming general election, we’ll be working tirelessly to improve our support for the industry.

We know that there’s a lot of work to be done and we’re ready. Our ambition is to reach out to every UK sports and play business, because together we are stronger.  Our new strategy will ensure that we support, promote, represent, collaborate and lobby on behalf of every one of our members.

That’s why, today, we’re launching our bold new brand.

Inspired by the world of sports and play, it will give a bigger voice to our associations and members and underpin our commitment to them.

Research showed that the FSPA, though respected, wasn’t well-known amongst its members, many of whom only recognised their association membership. It was perceived as inaccessible and its role was unclear.

So to give the re-brand maximum momentum, today we’re launching an exciting new website – a site inspired by our members – which is user-friendly and clear about what we offer.  We’ve also produced a new animated film which you can see here.

Our new logo is a bright, contemporary version of the old, highlighting our aim to build upon our long heritage and expertise, whilst embracing the evolution of the UK sports and play sector.

This is just the start.   We’ll be collaborating with you, our members, every step of the way, to ensure that we’re providing the services and support you want and reflecting the achievements and progress of our sports and play industry.

Keep up-to-date with the re-brand and all our other exciting developments by following us on Twitter and Linkedin.  We’d love to have your feedback.


Jane Montgomery

FSPA Managing Director