Increasingly organisations are seeing the need to communicate effectively and exploit all the communications channels we now have at our fingertips. But there may be those who have a sneaky feeling that to embark upon a major re-brand is something of a luxury, and ask ‘what’s the point’?
And they’d be right. Because a re-brand has to mean something, to mark an important point in an organisation’s history, to denote a change in direction or a commitment to something new.
The FSPA’s approaching 100th anniversary in 2019 marks an important milestone, but that’s not why we’re re-branding. Our image could do with an update too, but that’s not the main reason why we’re re-branding either.
We’re re-branding because of our commitment to our members – our commitment to provide you with the best possible services we can and to champion the sports and play sector in the UK. We’re re-branding because we know that the UK sports and play industries are stronger when they’re united. A re-brand will help us to serve our members well and attract new ones.
So yes, we’re looking at our logo, our name, our fonts and the colours we use. And we’re focussing on making our website as useful, accessible and attractive as possible. But we’re doing all that to underpin the fact that we exist to help you – our members and potential new members.
We do this by:
…and a lot, lot more. But we know that we need to be better at communicating this to you and make it easier for you to communicate with us.
So that’s why we’re re-branding. We’ve got a great ‘product’ and great plans for the future to champion the industry and support members going forward. As we work towards our goals, rest-assured that the re-brand in January means something – it symbolises our commitment to providing excellent services for our members.
Communications Manager, FSPA
It’s great to be part of an organisation that campaigns for investment in children’s play facilities and which raises the standards of the entire industry.
Having the support of the FSPA behind us is tremendously beneficial and greatly enhances the offering to our membership.
I have been a member of SPE for many years now and every member shows a 100% commitment to promote participation in sport and play in the UK.
It’s sometimes difficult to get heard when you stand on your own. But when you're part of a respected body like the FSPA, people listen and things start to happen.
The opportunity to meet with like-minded people across our sector to discuss some of the challenges is always invaluable.
Working together as a group of companies creates a stronger voice for the play industry, which benefits both suppliers and customers.