Website Compliance - Why a "Quick Fix" Isn't Enough

Most of us treat website compliance like an afterthought - something to "fix" quickly so we can get back to the "real" work. But when we rush through cookie banners and ignore accessibility, are we actually protecting our business, or are we just creating a bigger problem for later? Digital marketing has become far too reactive. We slap an "Accept All" button on a site and assume we’re covered, only to realise we’re failing the people we actually want to reach.