The BGIA (British Golf Industry Association) who are one of the FSPA associations and the lead trade body representing UK manufacturers, wholesalers and distributors of golf products and services celebrated their 30th anniversary in 2016.
To coincide with their big birthday and having conducted an anonymous survey of the membership, the current Executive Board and Chair Nigel Freemantle decided that the BGIA needed a redefinition. They have dedicated time from their last 3 meetings in 2016 to determine a new Mission Statement, a new Positioning statement, new Aims and new Supporting Values. These are outlined below.
Representing our members by promoting participation and excellence across all areas of the sport of golf. Positioning Statement Representing UK manufacturers, wholesalers and distributors of golf products and services and providing a united voice for all members, whether large or small. We campaign for sustained growth in value and participation across the sport and supporting industry. The BGIA believes in ethical practice and promotes this standard within our market.
The next task for Ciara Morgan, BGIA Association Manager is to realise the tasks that the board have put in place by not only communicating the new message to the wider golf industry, but addressing a series of quick wins and longer projects that will take the association forward in the direction the membership have decided. In the next few months, this will include:
Longer term the association will look to implement the following:
Consultation with the membership on additional resources that they would like to see in addition to the Dashboard Development of a suite of materials for members that set out the BGIA’s position on counterfeiting, innovation, participation and trade shows Identification of ‘top ten’ organisations for strategic partnerships and approach over the next year
Start work on providing the resources requested by the membership consultation – gradual release over the rest of the year
If you have any questions or comments on the new mission statement and vision or on the plans to take the association forward, please contact [email protected] in the first instance and she will re-direct them to the BGIA Executive Board for comment.