With opportunities to ask questions throughout, this interactive session will cover:
- Top of Funnel - Driving Awareness: Discover which channels (such as Meta, YouTube and Google Display) excel at capturing cold attention, building brand recognition and generating initial engagement.
- Middle of Funnel - Nurturing Consideration: How to leverage high-intent platforms (like LinkedIn Ads, Google Search, and Microsoft Ads) to capture active research and turn passive viewers into qualified leads.
- Bottom of Funnel - Sales Driven: The most effective channels and formats (Google Shopping, Search Brand Campaigns and Retargeting Ads) designed to capture high-intent users ready to buy. Utilising the data collected from ToF (top of funnel) and MoF (middle of funnel) to finalise the conversion.
- Data Collection & Pixel Strategy: Practical methods for capturing first-party data, setting up robust tracking (pixels, Conversions API and custom audience segments) and building GDPR-compliant lead lists.
- Strategic Retargeting & Lead Warming: How to build quality retargeting funnels that move prospects effectively from awareness to conversion using tailored messaging and creatives that build trust over time.
