Join our partners, Extramile Digital, to demystify the world of generative AI. This session is designed specifically to help you understand how AI is changing the search landscape and what practical steps you can take to ensure your business remains visible in the era of Google AI Overviews, Gemini and ChatGPT.
With opportunities to ask questions throughout, this interactive session will cover:
- Understanding AI Search: An introduction to what AI search and Generative Engine Optimisation (GEO) are and why they matter to the sports and play industry.
- Improving Visibility in AI Platforms: How to structure your website content to be favoured by Large Language Models (LLMs) and secure citations in AI Overviews.
- "Answer-First" Content Strategy: Techniques to fix your technical content so it directly addresses the specific queries your customers are asking AI assistants.
- The Power of Entities: How to use structured data and internal linking to help search engines understand your specialist expertise in your industry.
- Maintaining Human Authority: Why human experience (E-E-A-T) is more important than ever for beating generic AI-generated content.